Tennis · Coaching · Learning

Discovering tennis,
one question at a time.

I started playing tennis in 2020 with no background in sport. Somewhere along the way I became a coach, and I spend a lot of time thinking about how people actually learn, why they stay in the game, and what gets in the way.


The Story

I think about tennis a lot. Not just how to play it, but how it works, and what it could be.

My name is Ricardo. I started playing tennis in 2020, and somewhere along the way I became a coach. I think tennis is one of the healthiest and most enjoyable sports around when it is taught well, and I keep writing to understand what that actually means.

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Ricardo Couto, tennis coach

"Tennis is too good for us not to keep improving how we teach it."


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"The goal is not to win arguments about tennis. The goal is to keep learning how to make tennis better, healthier, more enjoyable and more meaningful for more people."